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Leading Change

Transitions, adoption, and the work of moving an organization from the old way to the new one with its people still on board.

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The Comfortable Mirror

Leading Change

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Oct 9, 2026

The Comfortable Mirror

61 percent of associations never ask the people who didn’t join. That is where the growth is. · Aviation Intelligence Brief · Week of 9 October 2026

Travis Wright
Travis Wright
The liminal zone

Leading Change

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Sep 25, 2026

The liminal zone

Have a plan, not a script. The difference shows up the first time conditions change.· Aviation Intelligence Brief · Week of 24 September 2026

Travis Wright
Travis Wright
The Club Professional

Leading Change

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Sep 4, 2026

The Club Professional

We keep confusing "best at the work" with "best at leading the work." They're different jobs. · Aviation Intelligence Brief · Week of 4 September 2026

Travis Wright
Travis Wright

Aviation Intelligence Brief

Leading membership and mission-driven organizations through change. The weekly signal, written with a point of view

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