Travis Wright

Managing Partner ETL Advisory. Aviation acquirer, advisor, and ATP

How ETL Solves It

Sep 18, 2026

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4 min read

Because of

Two words that tell you whether a leader is looking backward or forward· Aviation Intelligence Brief · Week of 18 September 2026

Travis Wright

How ETL Solves It

Sep 11, 2026

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4 min read

The Preparation Trap

There is a failure mode that looks exactly like diligence · Aviation Intelligence Brief · Week of 11 September 2026

Travis Wright

Operations

Sep 4, 2026

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5 min read

The Club Professional

We keep confusing "best at the work" with "best at leading the work." They're different jobs. · Aviation Intelligence Brief · Week of 4 September 2026

Travis Wright

Operations

Aug 28, 2026

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4 min read

The Hover

Your operational years are the foundation. The work is building on top of them.· Aviation Intelligence Brief · Week of 28 August 2026

Travis Wright

How ETL Solves It

Aug 21, 2026

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4 min read

Chapters

A varied career only looks scattered if you read it as a resume instead of a book · Aviation Intelligence Brief · Week of 21 August 2026

Travis Wright

Operations

Aug 14, 2026

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5 min read

MASTER – Hype, Fight, or Integrate

Most industries hype the new tool or fight it. The best do the slow, unglamorous work of integrating it safely.· Aviation Intelligence Brief · Week of 14 August 2026

Travis Wright

Operations

Your best A&P just became your worst manager.

Aug 7, 2026

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6 min read

Your best A&P just became your worst manager.

And you did it to them. The unspoken management gap in aviation · Aviation Intelligence Brief · Week of 7 August 2026

Travis Wright

Exit Planning

Jul 31, 2026

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4 min read

Nobody Stress Tests the Tailwind

The condition helping you most right now is the one most worth questioning· Aviation Intelligence Brief · Week of 31 July 2026

Travis Wright

The Buyer's Lens

Jul 24, 2026

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4 min read

Where your multiple actually comes from

The formula is public. Your position in it is the work. · Aviation Intelligence Brief · Week of 24 July 2026

Travis Wright

YOUR BUSINESS IS BEING EVALUATED BY A MACHINE

Jul 17, 2026

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3 min read

YOUR BUSINESS IS BEING EVALUATED BY A MACHINE

70% of the buyer's research happens before the first phone call. What did their AI find? · Aviation Intelligence Brief · Week of 17 July 2026

Travis Wright

How ETL Solves It

Jul 10, 2026

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3 min read

See the scoreboard the buyer uses

Ten dimensions. One honest picture. See your operation the way the other side of the table sees it. · Aviation Intelligence Brief · Week of 10 July 2026

Travis Wright

Operations

Jul 3, 2026

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3 min read

You're fixing the wrong problem

The bottleneck in your operation probably isn't what you called me about · Aviation Intelligence Brief · Week of 3 July 2026

Travis Wright

How ETL Solves It

The 10 things I check before I touch your operation

Jun 26, 2026

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4 min read

The 10 things I check before I touch your operation

These aren't theories. They're patterns that cost me years to learn and save my clients months. · Aviation Intelligence Brief · Week of 26 June 2026

Travis Wright

The Buyer's Lens

The Buyer's Search: A Conversation with David Freed

Jun 19, 2026

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5 min read

The Buyer's Search: A Conversation with David Freed

Clean shoes, defined roles, and the difference between 4x profit and equipment value.· Aviation Intelligence Brief · Week of 19 June 2026

Travis Wright

The Debrief

THE SELLER'S DEBRIEF: ELLIOT MINTZER — COMPLETE PACKAGE

Jun 12, 2026

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5 min read

THE SELLER'S DEBRIEF: ELLIOT MINTZER — COMPLETE PACKAGE

He built and sold two aviation companies. Here's what he'd do differently. · Aviation Intelligence Brief · Week of 12 June 2026

Travis Wright

The Buyer's Lens

You're the Reason I'm Discounting the Multiple

Jun 5, 2026

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4 min read

You're the Reason I'm Discounting the Multiple

The buyer doesn't see a bad business. They see a business that's too expensive to separate from its founder. · Aviation Intelligence Brief · Week of 5 June 2026

Travis Wright

The Buyer's Lens

The Two People Your Business Can't Survive Without

May 29, 2026

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4 min read

The Two People Your Business Can't Survive Without

You see them as your strongest asset. The buyer sees them as your biggest risk. · Aviation Intelligence Brief · Week of 29 May 2026

Travis Wright

The Buyer's Lens

Your books tell a story you didn't write

May 22, 2026

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3 min read

Your books tell a story you didn't write

What a buyer's diligence team reads between the lines of your financials · Aviation Intelligence Brief · Week of 22 May 2026

Travis Wright

The Buyer's Lens

May 15, 2026

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4 min read

Why I went from a buyer, to an advisor.

What I found on the other side of the table changed how I advise sellers · Aviation Intelligence Brief · Week of 15 May 2026

Travis Wright

How ETL Solves It

May 11, 2026

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5 min read

Aviation Intelligence Brief Series Closer: How ETL Solves It

The most expensive decision you're already making · Aviation Intelligence Brief · Week of 8 May 2026

Travis Wright

How ETL Solves It

May 1, 2026

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5 min read

What's left after the consultant leaves

The deliverables that matter are the ones your team built, not the ones someone handed you · Aviation Intelligence Brief · Week of 1 May 2026

Travis Wright

How ETL Solves It

Apr 24, 2026

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3 min read

Why Sprints, Not Projects

What a frustrated government executive taught me about how consulting should actually work

Travis Wright

How ETL Solves It

Your Business Has an L/D Max — And You're Probably Flying on the Wrong Side of It

Apr 17, 2026

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5 min read

Your Business Has an L/D Max — And You're Probably Flying on the Wrong Side of It

The same curve that keeps a Cessna flying explains why your operation feels so heavy.

Travis Wright

Exit Planning

Growing Your Revenue Before You Sell Might Be the Wrong Move

Apr 10, 2026

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6 min read

Growing Your Revenue Before You Sell Might Be the Wrong Move

"Old Mistakes Are Preventable" | Revenue growth vs. buyer pool reality · Aviation Intelligence Brief · Week of 10 April 2026

Travis Wright

Exit Planning

Your Broker Is the Right Call. Just Not Yet.

Apr 3, 2026

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8 min read

Your Broker Is the Right Call. Just Not Yet.

The gap between a 3.5x and a 5.5x exit isn't a better broker; it's what you did in the three years before you called one. · Aviation Intelligence Brief · Week of 3 April 2026

Travis Wright